Finding money for your project is the biggest challenge for indie greens which is why I created this funding cheatsheet. It provides a list of funding sources gathered from 25 years of personal experience and from interviewing dozens of indie greens for their strategies

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Welcome to the Home for Independent Greens!

  • Create Your Own Job

  • Set The Agenda

  • Save The Planet




What is an indie green?

I’ll start with the green bit. A green is anyone working to make sure we have a healthy planet for ourselves and to leave to our descendants. They are people who want to make a difference, who want to work towards halting environmental decline and towards enhancement and improvement. This could be anyone working in sustainability or the environmental sector including consultants, environmentalists, conservationists, ecologists, rangers, recyclers, campaigners, grassroots activists, economists, fundraisers and cartoonists. The list is endless; there are so many ways to do something positive for the world. So I use the catch-all phrase of green.

The indie bit refers to people who want to do something for themselves. It’s a state of mind as well as a job description. Indie greens are people who want to set up their own projects in their own ways. This can be as a solo freelancer or consultant, or they might want to set up a charity, social enterprise or business. They are independent workers, who want to take the lead on the work they do and the way they do it.

The world needs people who are willing to try out new ideas and new ways of doing things, people who are willing to try stuff out for themselves, who have a passion and want to get active, not wait around for somebody else to come up with solutions.


Anyone can become an indie green, that’s the beauty of it. It’s down to you to take the initiative. You don’t have to convince an employer that you’re a great fit; you can get out and start making changes right away.

This is true whether you’re a young person just out of school or university looking for your first job or whether you are mid-career and want to switch jobs, this is one option anyone can try without needing anybody else’s permission.

You don’t even need green qualifications to get started; you just need determination, drive, and the right tools to make a start.


The world needs more indie-greens. The existing structures of mainly government and charities are hardly impacting on species loss, global warming and pollution of land, sea and air. If we are going to change this, more people need to work to make it happen. Government and charities aren’t going to take on more people though, so how else can we do it?

By more people setting up independently.


If you have a passion or are driven by a sense of mission, then this website is for you. It's packed with useful information to help you set up as an indie-green. Starting your own green business is hard. I know, I’ve done it myself and I’ve interviewed, visited and learned from hundreds of indie-greens over the years.

All those who have succeeded say it’s the best thing they could have done. Despite the sleepless nights and the uncertainty in the beginning. I share all I’ve learned, and continue to learn, from those who have done it, here on the website.

This is a learning and growing site. I continuously research ways to support the indie-green community. I study other sectors and make connections of how the green sector can make use of innovative new techniques and technologies.

I'm not altruistic. I want to learn to be more effective and make a decent living myself. I don’t just use the green sector for inspiration. I look at the arts world to understand how artists make a living and thrive, for example. We tend to think of green work largely as a science and use methods from that world to fund our work. But we are as badly funded (if not worse) than the arts and we can learn from centuries of experience from artists.

Or look at the personal development sector, life coaches and location independent gurus have worked out how to self-fund their projects, to earn good money and in many cases work where and when they want. They don’t have a special, high earning niche that would bring in money no matter what they do. They have a tried and tested formula. And guess what? Indie-greens can adapt parts of that formula to fund their own projects.


There’s loads of helpful information in the blog, and a training course and book are coming soon.

Sign up for the newsletter to get updates on how you can start saving the world, and receive ongoing encouragement - especially useful when you hit an obstacle in your project.

Network - this is the lifeblood of any sector. Get out, get known, contact and learn from other indie-greens, join the indie-greens Facebook group.

Sure you can volunteer for a year or more with an environmental charity to land the one job that a hundred graduates are chasing. But if you are going to be working for somebody else for free, why not spend that time setting up your own business instead?

Start small and scale to what suits you best. There is a niche for everyone.

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© 2016 How to go Indie Green ('How to go Indie Green' is the trading name of Environmental Freelancers Ltd, a registered Company in England & Wales, no. 9814569)